Category: BRANDING & IDENTITY

BRANDING IS MORE THAN JUST A NAME AND A LOGO. A TRUSTED BRAND CREATES VALUE FOR YOUR BUSINESS. IT CAN BE A POWERFUL TOOL THAT SHAPES A PERSON’S PERCEPTION, TASTE AND VALUES, AND KEEPS THEM LOYAL TO YOUR PRODUCT OR SERVICE. AN EFFECTIVE BRAND STRATEGY ALSO OUTLINES THE VARIOUS ASPECTS ASSOCIATED WITH YOUR BRANDING, INCLUDING PERSONALITY, TONE OF VOICE, CULTURE, ATTITUDE, EXPERIENCE AND EMOTIONAL CONNOTATIONS. UNDERSTANDING HOW YOUR CUSTOMERS WILL INTERACT WITH YOUR BRAND IS AN ESSENTIAL PART OF DEVELOPING YOUR BRAND.

Therapeutic Pillow Australia

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[mk_fancy_title size=”34″ line_height=”40″ color=”#ffffff” font_family=”none” align=”center”]Therapeutic Pillow Rebranding[/mk_fancy_title]

[mk_fancy_title color=”#ffffff” font_family=”none” margin_bottom=”47″ align=”center”]Project Description:

Therapeutic Pillow Australia – Tera Med – have been the trusted choice for Australian Chiropractors with over 40 years of quality products and service in Australian Health Care.[/mk_fancy_title]

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[mk_skill_meter title=”Rebranding” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”][mk_skill_meter title=”Brand Art Direction” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”][mk_skill_meter title=”Brand Strategy” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”]

[mk_fancy_title size=”26″ line_height=”43″ color=”#8224e3″ font_family=”none” align=”center”]SERVICES PROVIDED[/mk_fancy_title]

[mk_skill_meter title=”Product Packaging Design” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”][mk_skill_meter title=”Labels Design” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”][mk_skill_meter title=”Post Cards Design” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”]

[mk_skill_meter title=”Print Cards Design” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”][mk_skill_meter title=”Brochure Design” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”][mk_skill_meter title=”Digital Advertising” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”]

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[mk_fancy_title size=”24″ line_height=”40″ color=”#ffffff” font_family=”none” align=”center”]BRAND IDENTITY CONCEPT DESIGN[/mk_fancy_title]

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[mk_fancy_title size=”24″ line_height=”40″ color=”#ffffff” font_family=”none” align=”center”]LOGOTYPE DESIGN[/mk_fancy_title]

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The Scrub Bar

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[mk_fancy_title size=”34″ line_height=”40″ color=”#ffffff” font_family=”none” align=”center”]The Scrub Bar[/mk_fancy_title]

[mk_fancy_title color=”#ffffff” font_family=”none” margin_bottom=”47″ align=”center”]Project Description:

The Scrub Bar we have always gravitated toward a natural approach to life. We choose the ingredients that go into making our beauty products the same way we choose our food, by reading the label.[/mk_fancy_title]

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[mk_chart percent=”2015″ bar_color=”#c9aee2″ bar_size=”166″ content_type=”custom_text” font_size=”16″ custom_text=”Date :” desc=”2016″ desc_color=”#8224e3″]

[mk_fancy_title size=”26″ line_height=”43″ color=”#8224e3″ font_family=”none” align=”center”]SERVICES PROVIDED[/mk_fancy_title]

[mk_skill_meter title=”Logotype Design” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”][mk_skill_meter title=”Brand Strategy” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”]

[mk_skill_meter title=”Social Media Visuals” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”][mk_skill_meter title=”Label Design” percent=”100″ title_color=”#777777″ track_bar_color=”#eeeeee”]

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[mk_fancy_title size=”24″ line_height=”40″ color=”#ffffff” font_family=”none” align=”center”]LOGOTYPE DESIGN | CONCEPTS PROPOSAL[/mk_fancy_title]

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[mk_fancy_title size=”24″ line_height=”40″ color=”#ffffff” font_family=”none” align=”center”]PACKAGING | LABEL DESIGN[/mk_fancy_title]

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PARK ON Carpentry

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DESCRIPTION

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ParkOn Carpentry Business Logotype Design

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CLIENT

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Parkon Carpentry Business Melbourne

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DATE

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March 2016

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SERVICES

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Brand Art Direction

Brand Identity Design

Brand Guideline

Logotype Design

Brand Visuals

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$ SEE PROJECT ESTIMATE $

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Naturalis Formae

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DESCRIPTION

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The logo is for the brand “Naturalisformae” which can breaks into latin “Naturalis Formae” emphasis women’s natural beauty & strength (here the organic products bring their inner beauty out and strengthen the confidence); or it can be simply explained as “Natural is for me” which is much self-explanatory…
Products: organic, natural makeup products with a focus on lipsticks and lip balms.
Brand image: shall deliver a neat, simple, clean yet colourful identity that reflects naturally purified and socially active
Colour and font: letters are clear to identify, easy to read with contrast, memorable in design, can stimulate purchase desire
Target audience: 24-35 women, professional, healthy living advocate or on the fence of switching to
Target markets: Asia (China, HK, Singapore…), North America (Canada, U.S.)

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CLIENT

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Naturalis Formae

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DATE

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December 2015-2016

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SERVICES

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Brand Art Direction

Brand Identity Design

Brand Guideline

Logotype Design

Brand Visuals

[mk_padding_divider size=”20″][mk_button style=”fill” corner_style=”rounded” size=”medium” outline_skin=”#8224e3″ outline_hover_skin=”#ffffff” url=”http://vodesign.com.au/product-category/branding-packages/”]$ SEE PROJECT ESTIMATE $[/mk_button]

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FINKEL ENTERPRISE

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DESCRIPTION

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At Finkel Enterprises, we are a team of inspired scientists and product developers who apply cutting-edge technologies for improved wellbeing.

Led by Dr Zev Finkel PhD Polymeric Materials & Innovations, our experts come from different fields of study and walks of life; yet what unites us all is a strong desire to implement latest scientific innovations for better future.

With that in mind, Finkel Enterprises brings together the brightest and most ambitious professionals within scientific, engineering and medical circles to allow them develop revolutionary products across multiple industries.

Yes; sky is not the limit.

[mk_padding_divider size=”20″][mk_fancy_title style=”simple” tag_name=”h3″ border_width=”3″ size=”14″ line_height=”24″ color=”#444444″ font_weight=”inherit” letter_spacing=”0″ font_family=”none” margin_bottom=”0″ align=”left”]

CLIENT

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Finkel Enterprises – Visionary Scientists and Innovators

DATE

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November 2015-2016

SERVICES

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Brand Art Direction

Brand Identity Design

Brand Guideline

Logotype Design

Brand Visuals

[mk_padding_divider size=”20″][mk_button style=”fill” corner_style=”rounded” size=”medium” bg_color=”#444444″ txt_color=”#dddddd” underline_color=”#dddddd” outline_skin=”#8224e3″ outline_hover_skin=”#ffffff” outline_border_width=”2″ nudge_skin=”#444444″ target=”_self” align=”left” margin_bottom=”15″]

$ SEE PROJECT ESTIMATE $

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Alina Beauty Studio

Alina Beauty Studio was conceived to create quality, organic products from the finest ingredients. Alina’s products are manufactured by hand in Melbourne in small quantities. Our vision was born of a desire to facilitate a healthy and natural lifestyle with organic based products that nourish, heal and are good for your body – and the environment. We have rebranded the logotype and name and redesigned brand identity. New packaging was designed along with all the product photography. Special flat lay photography has been produced for social media and other materials. Product Catalogue for wholesales and customers were created. Brand new retina ready web design was designed, based on e-commerce Wordpress template.

Mizami Floral Studio

A freelance florist studio based in Melbourne, founded by adorable family. Mizami known for their elegant and exquisite flower arrangements, handcrafted for each and any occasion, Treat yourself to a story we will make this day special for you. We have designed a full package brand identity and guidelines.

Wommono

Wommono reflects a sense of femininity and timeless elegance, focusing on luxurious fabrics, eco friendly dyes and signature hand painted designs. It is a wearable peace of art and a great investment for extraordinary woman`s wardrobe. The inspiration to call my brand Wommono came in meditation. I simply invented new word. W stands for Woman. We have created a brand identity that reflects the spirit of the business.